We have been using Jidori Chicken™ since we opened the Del Mar location in 2011. It is usually seen in white tablecloth fine dining restaurants because of its quality and freshness in addition to it being a local product. We sought the relationship with Jidori™ because we wanted to have the best possible product. We order in the morning, the chickens are dispatched that afternoon and we receive the following morning. Dennis Mao, the owner and founder of Jidori™ mandates the specifications of both the facility and feed for the farms that produce his free-range chickens. They are raised on strictly vegetarian feed that is a proprietary recipe he has created. There are no hormones or antibiotics used at any time in the life of these chickens. They are humanely raised in the San Joaquin Valley, and Dennis ensures that they are treated with respect when they are processed at his plant in LA. He views the birds as someone’s food instead of a product that brings profit, and we appreciate that. He is a great vendor/partner for us and we consider ourselves lucky to work with him. Every single bird is inspected by the USDA and then processed by very well trained employees, not by machines, we embrace that. It gives craftsmen jobs, and gives us an unparalleled product.
Most chicken comes from the poultry mills in the deep south and never sees the light of day…literally. That poultry is nearly a week old when it gets to its final destination and then the timer starts at the restaurant itself. We have ours the next day! People say, “what is that flavor I taste when I eat the chicken at Urban Plates, it’s different than other chicken?” Well…that is chicken you are tasting, it just tastes more like chicken than you are used to because it is fresh. It is grown and fed well, it is harvested with respect and it is handled and cooked with care, it is intensely fresh. It is what chicken should be.
There is one other way that Urban Plates is different. We know chicken does not come from the store, it comes from an animal. We know different parts of the animal taste differently and have different reasons to be appreciated. We serve both thigh and breast with skin on in every portion, although a guest can specify one or the other if they prefer. There is nothing better than a piece of crispy skin, so we serve that as well unless requested otherwise. We want to highlight the whole chicken and the different flavors, but we also give you the choice to customize your order. If you are going to enjoy some chicken, why not ensure it is the highest quality and tastes awesome. I can honestly say you will taste an obvious difference. We are cooking all day and we would love to see you!